RICHARD KENDALL
DIRECTOR OF PHOTOGRAPHY
Australia-中国
Virtual Production
Richie Kendall
Cinematographer & Virtual Production Specialist
Richie Kendall has worked across some of the world’s leading virtual production stages, from Bollywood and Shanghai to Pinewood Studios Malaysia, Melbourne, and Sydney. Known for combining creative vision with deep technical expertise, in filming with real-time rendering, camera tracking and making the virtual world blend seamlessly with the real.
Richie was among the first cinematographers to integrate AI-generated digital background assets into virtual productions and continues to pioneer advanced 3D spatial capture techniques merging photogrammetry, light-field imaging, and volumetric reconstruction. As a spatial capture specialist, he’s captured content and developed Gaussian Splat 3DGS driven digital asset pipelines for Hollywood productions currently in production.
Blending art, technology, and innovation, Richie continues to push the boundaries of cinematic storytelling in virtual production.
AUDI Q4 e-Tron
Real-time VP with Unreal Engine
PROJECT: AUDI Q4 e-Tron
Australia's first car commercial, produced entirely on a Virtual Production LED stage with real-time 3D background content, optically camera tracked in every shot!. we're employing state-of-the-art technology, featuring expansive LED screens to create a dynamic backdrop and real-time dynamic 3D lighting. As we maneuver the camera, the on-screen 3D environment intelligently adapts its scale and orientation to flawlessly align with the camera’s perspective.
This seamless integration is powered by the Unreal Engine, a premier tool for real-time 3D creation, ensuring that every frame captured by our digital cinema camera is visually stunning and perfectly synchronized.
To guarantee the camera's movements are precisely matched with the virtual environment, we utilize advanced optical tracking within a meticulously defined space, achieving a realistic dimensional parallax effect. Furthermore, we're pioneering innovative digital lighting strategies inside this space, specifically designed to highlight the Audi's features, showcasing its design and craftsmanship under the most flattering light.
